I find it funny people talking about the "dying" comic industry that's movies are hits and that are selling (with the exception of the mid-90's when people were buying "to put their kids through college") better than ever.
I never said the characters don't sell. The comics themselves don't sell like they did in the past. The characters can be successful in movies, games, TV shows and action figures, but comic readership is declining. The readership is getting older, and new readers are not picking up the hobby. That's why Marvel went to a 'no overprint' policy - to cut down on extra copies of books and eliminate waste both on their end and on the retailers end. Personally, I (and others in the industry) attribute the declining sales to the vast number of other alternative sources of recreation - tv, video games, computers, etc.
True - I was on the retail side of the business at that time - I know exactly what drove many people to buy comics at that time and exactly what drove many businesses out of the industry after the boom died down.
I disagree. Recently, as a result of declining readership, companies have gone bankrupt (crossgen, chaos, and quite possibly soon-to-be bankrupt dreamwave) the number of titles has decreased, the distribution system has evolved into a monopoly (Diamond is the only player in the game - where as little as 12 years ago there were 4 distributors) and readers have deserted in droves.
Comic-book sales across the US reached their all-time high of $850 million in 1993 before starting to spiral downward. Like we mentioned above, speculators had raised interest in comics to a frenzy - before backing out and sending demand into the dungeon. By 1996, Marvel had filed for Chapter 11 bankruptcy protection, and by 1998 industry revenues had fallen to $375 million, according to John Miller, editorial director of ComicBuyer’s Guide and Comic & Games Retailer at Krause Publications in Iola, Wis.
US sales of comics hit bottom in 2000, at just $250 million, which is the lowest point that comics had been at since the 1938. Demand was so weak that retailers began giving shelf space once reserved for comics to better-selling trading cards and novelty items - a practice that many retailers still use and depend on the revenue from still today.
Thanks to a variety of imaginative new-product strategies (such as Free Comic Book Day, Marvel's Ultimates line, and movie tie-ins), the industry showed tentative signs of recovery in 2003, when its revenues edged up to about $260 million, according to Mr Miller. For 2004, “We could be back at around $300 million, where we were in 1997,” says Mr Miller.
Marvel has also done some creative thinking in their marketing and distribution of titles. Specifically, by packaging comics into easier-to-buy bundles for the bargain-conscious reader. Under this new program, Marvel binds multiple issues of a comic into a single softcover or hardcover book, which it can sell to chain bookstores, such as Barnes & Noble, Borders or Waldenbooks, and mass-market retailers each month for much less than the comics would cost separately. Marvel has also been doing quite a bit on the 'net to market it's books. Marvel now offers comics for free on its Web site dotcomics.marvel.com, where its primary income is from advertisers. The site has more than doubled its number of unique visitors to about 3 million a month over the past five years
That may be - I really don't follow the sales #'s for Stephen King books - I just read them. The comic industry as it stands now, is a dying breed - a dinousaur, as I described it before. The numbers don't lie. I follow the #s and trends in this industry because having a comic store was my dream job since I was a little kid - I'm one of the lucky few that got to live my dream, and I got to do it at a relatively young age - I was only 19 - 20 when I owned my store. That said, the numbers for comic sales don't lie - sales are declining.
The numbers below are derived from the sales graphs published over the past several years in Krause Publication's COMICS RETAILER. (All figures are stated in millions of dollars.)
Month____Market Size____Market Size
________Comics Alone___Comics & TPBs
__________________________________
May-00____16.27__________18.5
Apr-00_____15.42__________17.2
Mar-00____15.36___________17.4
Feb-00_____14.45__________16.3
Jan-00_____14.28__________15.7
1999 Average_16.88_________19.18
Dec-99_____17.52__________20.3
Nov-99_____17.50__________20.1
Oct-99_____17.34___________20.3
Sep-99_____18.47__________20.4
Aug-99_____17.72__________20.0
Jul-99______17.07___________19.0
Jun-99______16.66__________18.7
May-99_____16.95__________18.6
Apr-99______16.18__________19.2
Mar-99______16.23__________18.4
Feb-99______15.17__________17.4
Jan-99______15.73__________17.8
1998 Average___17.55________20.08
Dec-98_______18.54___________20.8
Nov-98_______16.76___________21.4
Oct-98________18.70__________21.2
Sep-98_______18.18___________20.1
Aug-98_______18.49___________21.3
Jul-98________17.61___________20.1
Jun-98________17.97___________20.2
May-98_______16.97___________19.4
Apr-98________17.56___________19.7
Mar-98________17.47___________19.6
Feb-98________15.71___________18.4
Jan-98________16.66___________18.8
1997 Average___20.38__________23.12
Dec-97______22.90_____25.2
Nov-97______19.78_____23.7
Oct-97______21.83_____24.5
Sep-97______19.31_____21.7
Aug-97______20.85_____23.6
Jul-97_______20.28_____22.6
Jun-97______18.93_____21.6
May-97______18.96_____22.1
Apr-97______20.69______22.4
Mar-97______20.03_____22.9
Feb-97______19.12_____21.9
Jan-97______21.83_____25.2
Dec-96_____25.78_____29.3
Nov-96_____28.24_____33.9
Oct-96_____25.18_____29.0
Sep-96_____26.39_____29.7
Unfortunately, looking at the yearly averages, there is a clear and steady pattern of decline. For comics alone, average monthly sales declined from 20.38 million dollars in 1997 down to 16.88 million dollars in 1999--a
decline of about 17% over that three year period (with the bulk of the sales loss taking place from 1997 through 1998).